Led a team of UX designers while shaping design strategy, processes, and culture across multiple enterprise product areas. Collaborated with product and engineering leaders to deliver customer-centric solutions, supported designer growth through coaching and mentorship, and drove discovery, research, and design quality initiatives to improve both team effectiveness and product outcomes.

Led the design of enterprise service management solutions used by global field service organizations, shaping complex scheduling, dispatching, and workforce management experiences. Partnered closely with product managers, engineers, and stakeholders to drive product strategy, define requirements, and deliver user-centered solutions within agile development teams. Responsible for end-to-end UX across the Dispatch Console suite, including Gantt, Map, and Calendar experiences. Conducted user research, facilitated discovery workshops, mapped user journeys and workflows, created prototypes, and validated solutions through usability testing. Contributed to the evolution of the IFS Design System while mentoring designers and promoting design thinking practices across teams.

Designed and implemented UI for a wide range of web, mobile, B2B, and B2C products including Svea Husbilar (CRM) and RIKSUNCHEN (enterprise lunch-card platform). Worked closely with product owners on product localisation and usability testing; mentored junior designers; established reusable CSS guidelines for the team.

Created wireframes, responsive web designs, animations, and marketing materials. Contributed to frontend implementation using HTML and CSS, and conducted user training sessions.